Customers will soon be able to pay for their purchases with over 10 cryptocurrencies, including widely recognized coins like Bitcoin .
This is not the brand’s first foray into the world of cryptocurrency and digital assets.
The brand has also released NFTs in collaboration with major players in the NFT world, like Bored Ape Yacht Club and Cool Cats.
Other luxury brands have also dipped their toes into cryptocurrency, like Off-White, founded by the late Virgil Abloh.