According to Willie Nelson, 4/20 is just the beginning of a 10-day stretch of “High Holidays.” This year in Willie world, the annual carnival of cannabinoids will be capped off with The Luck Summit: Planting the Seed.
If He put it here and He wants it to grow, what gives the government the right to say that God is wrong?” Nelson said in a statement about the convention.
The idea of a Willie Nelson-presented cannabis convention has been “floating around” for some time, Matt Bizer, head of Luck Presents, Nelson’s in-house production company, said during an episode of Austin360’s streaming show, the Monday Music Mashup.
As Bizer’s team realized the depth of interest in cannabis-themed content, they felt a sense of responsibility.
Consequently, the Luck crew, who work out of Nelson’s ranch about an hour outside of Austin, is unable to host a full cannabis conference and convention.
“We feel like Willie has always been the best conduit to that,” Bizer said.
Similar to Luck Presents’ signature event, the annual Luck Reunion, the virtual convention’s programming is spread out over multiple stages on multiple days with tracks that cover everything from the ethics of cannabis to health and wellness to politics.
Nelson, who has had multiple brushes with the law over his marijuana use, has decried the way the justice system unevenly treats minor drug offenders.
As the conference looks for a “path toward legalization efforts, decriminalization is a huge piece,” Bizer said.
“Partnering with Willie Nelson on an event like this is obviously fantastic,” he said.