Protein has long been a buzzword in the world of food and drink.
Plant-based protein The protein category is experiencing a swift change in direction.
Alternative meat, which includes plant-based and lab-grown meat substitute products, is a fast-growing sector.
Rich in fibre and plant-based protein, chickpeas are the new cauliflower.” Today, consumers can buy chickpea tofu, cereal, and rice – and thanks to the brand Fabalous, even a chickpea-based, Nutella-like chocolate spread.
As Food Ingredients Europe’s report Global Consumer Trends in the Protein Market says, “Whilst active gym goers will continue to be a core audience for high protein products, the mainstream evolution of high protein products – including alternative protein sources – will be driven by two key consumer groups.” These include ‘active nutrition consumers’ who take a proactive approach to health, and ‘healthy and sustainably minded consumers’ who are following vegan, vegetarian or flexitarian diets.