The coin has notched up record after record since the start of this year, and has constantly been in the headlines.
Although Ethereum stands only second to it, the price and market cap value between the two is huge.
Market Cap Value: Often, investors rely on the market cap value to decide on their investments.
Celebrity Endorsement Of Digital Currencies: A major reason behind the rising popularity of Bitcoin is the endorsement of digital currency by celebrities.
Scarcity Factor: Bitcoin’s rising price also boosts the confidence of investors who see a strong disrupter that can affect the centralised economic structure.