Vape culture has long carried a stigma, resulting in societal pressure to keep this habit hidden and the misconception of vaping as an inferior way to experience the benefits of cannabis and CBD.
It’s a culture of bent rules and expanded boundaries, brought on by a collective of people demanding new ways to live life and advance wellness on their own terms. It’s not something to hide, but rather to celebrate and make one’s own.
Some vapes are works of art that can sit on shelves, while others are mini marvels of cannabis technology that can fit in your pocket.
From my perspective, cannabis vaping is for people from all walks of life, many of whom are looking for new ways to consume cannabis.
Core to the shift in use and perception is the proposition of controlling one’s mood with cannabis.
Advancements in the form, feeling and function of vapes are helping make the future of mood management a reality.
There has been immense progress with portable vapes, making them more aesthetically pleasing, convenient and durable.
CBD vapes are also helping ease the stigma for the category — allowing vapes to be a potential symbol of mindfulness versus a hallmark of unhealthy habits.
I believe this is the opportunity for brands — to create products and innovations that not only further this evolution but create space in it for consumers of all lifestyles.
One of the most exciting trends in vaping is the emergence of CBD vapes, as it has extended the benefits of vaporizers beyond THC to a whole new audience: people who want to take the edge off without psychoactive effects.
Brands should look for ways to empower consumers to calibrate how they feel with easy-to-carry tools that support them at a moment’s notice.
The face of vaping won’t just be someone blowing plumes of vapor — it could be the fabulous host of a dinner party looking to create a fun, elevated experience for guests.
There was the morning and evening commute to separate work from home, and lunch and coffee breaks to add moments of reprieve and socialization during the day.
In today’s world, vaping isn’t about a new type of smoke break, it’s about helping people take a self-care break.