From Chennai floods to Tamil Nadu Assembly elections, movie releases to cricket matches, protests to the coronavirus pandemic, Tamil meme pages have been discussing a range of topics through memes.
With stellar composers like AR Rahman, Ilaiyaraaja, Yuvan Shankar Raja, Anirudh, GV Prakash, Harris Jayaraj, Santhosh Narayanan and Vijay Anthony, among others producing hit tracks, Tamil cinema has carved a special place for itself in the Indian film industry and these composers have become household names.
The Tamil vibe music trend, which is flooding our Instagram feeds, was born from the idea of taking this phrase quite literally and picturising what listeners being sent into a trance would look like.
In one of the memes, we see a clip from Madhurey where Vadivelu, who is observing Mouna Vratham , shuts down the power supply in his house while repairing the TV.
In the vibe music version of this clip, it is not Vijay but AR Rahman who causes the ‘blast’ with the lines Nagira Nagira from popular romantic track ‘Kadhal Sadugudu’.
It would be right to presume that the meme maker behind this video heard the expression and decided to promptly find a comedy clip to visualise this scenario.
Indians are popularly known for having a home-made remedy handy for almost any kind of health hazard; Tamilians are known for prescribing good old Ilaiyaraaja songs as a cure to put one’s mind at ease.
As opposed to painful moments from cinema being turned into memes, this video features characters from Vadivelu’s comedy scenes from the film Aanai, being moved by KJ Yesudas’s celestial voice in ‘Kanne Kalaimane’.
The meme features GVP in the place of late comedian Vivek in a comedy sequence from Uthama Puthiran where he is heard saying, “Did you know that if I decide to, I can create a new world?” This is followed by lines from ‘Pirai Thedum’ sung by GV Prakash and his wife, singer Saindhavi.
Name the metaphor popularly used to heap praises about music and you are likely to find a ‘vibe music’ meme that has brought the metaphor to life by visualising it.
As is the case with any other meme trend related to cinema, fan wars are inevitable.
From Spiderman ‘vibing’ to the lines Thamarai Ilai Neer Neethana to Benedict Cumberbatch getting lost listening to Ayan’s ‘Pala Palakura Pagala Nee’, a number of Crossover memes have also come out of this trend.
It was only a matter of time before creators of vibe music memes were trolled by their fellow memers for turning heart wrenching accident clips in movies into a meme trend paying tribute to their favourite songs, singers and composers.
What would happen when all these brilliant composers join forces? Tamil cinema is yet to witness one such musical spectacle but vibe music memers are a step ahead, using clips of fight sequences from Master and Thuppaki where planned attacks take place.