Rotational grazing – or holistic planned grazing – attempts to mimic the natural movement of herds across land whereby they frequently occupy and vacate new pasture, fertilizing and promoting grass growth on the ground they’ve just left and not over-grazing it.
While increasing productivity for livestock farmers was and still is the main focus for Vence – which views rotational grazing as a means to generate better returns from improved grass growth, soil health, and stocking numbers – its technology is now producing a data byproduct, or “data fume” as Wootten described it.
Following its 2019 acquisition of Antelliq, it’s the owner of Allflex, the biggest animal tracking business in the world with over 10 million RFDI devices worldwide – predominantly on dairy cattle.