Using Augmented Reality, London Takes Its Art to the Streets

One recent afternoon on St.

The Augmented Gallery is part of a wider initiative to reposition London’s West End as an arts and culture destination; the normally bustling zone was eerily quiet during the darkest days of the pandemic in the city.

Yet another way to engage in London’s outdoor art scene is by checking out what’s on top of a pedestal known as the Fourth Plinth, in Trafalgar Square.

Her sculpture looks like a giant dollop of whipped cream topped with a cherry, a fly and a drone that films passers-by and displays them in real time on the web.

Now artists from Britain, Germany, Ghana, Mexico and the United States are competing to get their work on the plinth in 2022 or 2024 with themes including defiance, racism, sexuality and ecology.

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