According to South Korea’s Gaon Music Chart and the Korea Customs Service, global K-Pop album sales jumped a whopping 60% globally between 2019 and 2020 — with a 90% increase in the United States alone.
This counter-trend is a phenomenon uniquely K-Pop, something attributable to both consumer behaviors of the fandom and the record-breaking performance of albums released by popular idol groups BTS, BLACKPINK, and more.
To support this growing album demand, K-Pop fandom platform theQoos officially launched commerce this month.
Meanwhile, NCT Dream is a unit of SM Entertainment boy group NCT, who has sold over 2.8 million copies of their 2020 two-part LP ‘Resonance’ – more than doubling album-equivalent sales of Taylor Swift’s ‘Folklore’ through physical sales alone.
platform dedicated exclusively to K-Pop’s rapidly-growing domestic fanbase, theQoos works to provide a service accommodating their users’ unique needs — including customizable news feeds, community boards and chatrooms, and exclusive fan Q&A events with trending K-Pop artists.