Analysis of data from Similarweb shows that of the combined 1.6bn visits to these 50 sites, 628 million in the top 50 than any other publisher, among them express.co.uk, mirror.co.uk and manchestereveningnews.co.uk.
Analysis of a changing list of the leading 50 sites each month since the start of 2019 further suggests that the level of concentration has changed little in the last three years.
Although we have used their last year of reported data to impute circulation figures for The Sun, the Telegraph and The Times which longer report to ABC, our analysis suggests that two men – DMGT owner Lord Rothermere and News Corp boss Rupert Murdoch – control almost two thirds of the national daily print market based on average circulation per issue in 2021 so far.
Reach, which owns nine national newspapers including The Mirror and The Daily Star accounts for 16% of market share so far in 2021.
Although the pandemic and before that the rise of digital news have caused significant disruption to the print news market, the data shows that the balance of power between the major news groups has not shifted markedly over the last decade.
Rupert Murdoch’s hold over various media properties has been a major talking point in the UK and his pre-eminent role has not just been limited to the written word.
According to data from Ofcom, the BBC dominates the UK’s TV news landscape.
Non de-duped figures show that 36% of all people who listened to the radio in the last quarter were reached by one of the BBC’s talk or news stations .