#BeChoosy #Holi #Holi2023 #WomensDay”, the website tweeted the ad video along with this caption.The viral ad triggered a massive outcry on social media, with #BoycottBharatMatrimony trending on Twitter.“#BoycottBharatMatrimony Shame on @bharatmatrimony for using a Hindu festival like #Holi to run their social awareness agenda”, a user tweeted.“A specific , bigoted, advertisement..Remove the ad asap..Before ur site is finished….#boycottbharatmatrimony”, a post read on Twitter.“Still I’ll boycott it for their Hinduphobic video.
Bharat Matrimony is yet to respond on the backlash on Twitter.This comes a day after online food delivery app Swiggy came under fire on Twitter over a billboard ad for Instamart.