The consultation period on the changes ends Tuesday, around the same time Truss will start unveiling 15 new drinks available to purchase this spring and summer.
Yet cannabis flower remains the top seller by a significant margin, netting about 49 per cent or more than $195 million in sales in Ontario between October and December 2021 alone.
Labatt Breweries of Canada bowed out earlier this month, when it announced it will wind down Fluent Beverages, its non-alcoholic beverages company that made drinks containing some of the active ingredients found in cannabis.
Actor Seth Rogen’s Houseplant brand, which was known for its grapefruit and lemon sparkling waters with 2.5 milligrams of THC, also departed the country in September, after ending its partnership with Canopy Growth Corp.
To attract more of the expected growth in the pot drink market, Truss is launching XMG ALT grape and XMG ALT black cherry drinks, each packed with 10 milligrams of tetrahydrocannabinol , pot’s psychoactive component.
“Me jumping into the role wasn’t that much of a transition actually,” he said.