Saint Laurent is presenting the Men’s FW 2021 collection – Night Train – with a ‘dynamic’ dance to the 1952 song, “Lost Someone” by James Brown.
The fragrance boasts notes of lavender, clary sage, and Virginia cedarwood, and is the designer’s “biggest fragrance to date”.
“He’s a cultural phenomenon, and culture is something that the young generation want to associate with, especially when they’ve been away from everything,” said Kim Jones, the Creative Director of Dior Men’s.
“A member of the Ghanaian diaspora, Virgil Abloh is devoted to making a personal contribution to help accelerate results for children and young people in Ghana,” LV’s statement read.
The world-famous drag queen and host of the reality show, RuPaul’s Drag Race, features in the campaign sitting on the stairs wearing nothing but the t-shirt and fishnet tights.
Other shots from the campaign include nightlife icon Suzanne Bartsch sprawled on the floor wearing a hoodie and thigh-high boots.