The Yeezy GAP collab is finally here, Frances Patiky Stein has died, and Pucci has paired with Supreme for a new exclusive capsule collection collaboration.
From twill and sport jackets, soccer jerseys, and pants, there are also accessories and a Zippo lighter within the collection.
In recent years, Pucci has needed a modern revamp, and the new collaboration with Supreme is sure to skyrocket the brand to a new audience.
After GAP and Yeezy confirmed their partnership in 2020, the pair has dropped the first item from the anticipated collection.
Of the latest lunch, the GAP CEO Sonia Sygnal said: “What I can tell you is that the creativity is through the roof, and it’s spilling over to the brand, and it’s inspiring our teams more broadly.” The collection is available to purchase online in the US only.
She famously selected Beverly Johnson as the cover of Vogue in August 1974 – making her the first African American woman on the magazine’s cover.
“The world of Sergio Rossi is a place where magic and reality come together to create handmade shoes for sophisticated, smart, and effortlessly chic women,” said Joann Cheng, the Chairman of FFG.
The break into the lifestyle category is a part of a new strategy to expand the brand’s reach and audience – the company believes that it could account for 10% of its profits over the next decade.