Los Angeles-based Thrive said Tuesday that the new single-serve, 10-oz.
Currently, the freshly frozen meals are being sold in a 10-pack, including two flavors of each meal, for $79.99.
“We are really proud to continue expanding our partnership with Beyond Meat,” Jason Bidart, senior director of food merchandising at Thrive Market, said in a statement.
Thrive noted that Beyond Meat’s expanded distribution marks the companies’ official retail partnership, with items rolling out to the online grocer’s shoppers throughout this summer.
PBFA and GFI noted that plant-based meat sales growth doubled that of conventional meat and now represents 2.7% of all retail packaged meat sales.
In April, El Segundo, Calif.-based Beyond Meat announced new rollouts of Beyond Meatballs at The Kroger Co., Target and Giant Food stores; Beyond Breakfast Sausage Links at The Kroger Co.