Even if the card does get stolen, the magnetic sticker is designed to look like branding, so it won’t occur to someone to peel it away and read the password underneath – sort of like an extension of the fake rock on the porch with the key strategy.
Instead of sharing your address via a text message or displaying a QR code on your phone, you get to whip out a flashy metal card that people can admire.
It has an undeniably cool modern-dog-tag aesthetic, and comes with the details etched onto the metal, so there’s no way the text or QR code is smudging or chipping off.
Well, to allay that concern, the designers mentioned that the entire process for making the card is automated and no human ever gets to see the card’s details, especially the password.