From an intoxicating agent provocateur to an alternative cure for creaky joints, insomnia, anxiety and other urban health disorders, cannabis has finally arrived in a slick avatar, bottled in essential oils.
Yet, with our common perceptions of ganja on the ghats, clay chillums being passed around in clouds of smoke, and hashish taking over senses, the country has been silently continuing ‘psychoactive’ cultivation of hemp, a cousin of the marijuana, often with religious and medicinal accents.
Today, people of all generations buy our products and opt to heal themselves holistically through a natural source,” says Yash Kotak, co-founder of Mumbai-based BOHECO Bombay Hemp Company.
We still have miles to go to unleash the potential and with the right kind of R&D practices, the world is our oyster,” says Chirag Tekchandaney, co-founder of BOHECO, adding, “Over the last two years, revenue from operations has grown by over 25 percent.
The cumulative share of these two segments was 47.6 percent in 2019 and is anticipated to reach 50.1 percent by 2027.
“The growth rate of this industry is directly pegged to the awareness about the legality, availability and benefits of this plant,” says Richa Jaggi, Co-founder, Awshad, launched last year.
Loveena Sirohi, Co-founder and Director of Bengaluru-based India Hemp Organics, says, “At IHO, our growth rate has been 200 percent year on year.
The format and use of the products woos a cross-section of the population through oils, balms, creams. “They are used to manage pains, inflammation, arthritis, pimples, eczema, itchy skin and more,” says Jaggi, adding, “Cannabis edibles like tinctures and gummies are more geared towards men and women over the age of 18, suffering from insomnia, stress, anxiety, chronic pains, gut health issues etc.
Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments.
They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group.