The Drum – TrendScan

Channel 4 To Bring Cannabis Brand Cannaray To TV With £10m Investment | The Drum

April 5, 2022 by Bobby Chaim ( Cannabis)

The investment by C4 Ventures will give Cannaray’s flagship wellness CBD brand access to a “high-reach upmarket TV audience” in the UK. The European cannabis market is expected to grow from €403m in 2021 to reach €3.2bn by 2025. Due to the claimed medical benefits of CBD, the Advertising Standards Authority maintains that any ads […]

An advertiser’s guide to blockchain and Bitcoin | The Drum

November 10, 2021 by Bobby Chaim ( Bitcoin)

Maryam Mahjoub, Verasity’s chief marketing officer, is immersed in the cutting edge of digital advertising due to her role at the esports firm. As blockchain becomes more mainstream across so many industries, it is critical that we as advertisers and marketers have a base understanding of the technology and what it has to offer. And […]