He became director of global product development for Canopy’s Beverages & Edibles division, overseeing 30-plus product launches from brands such as Houseplant, Quatreau and Martha Stewart CBD. Cam brings a balance of consumer passion, CPG business acumen, and entrepreneurial spirit to the cannabis industry. I love working on the forefront of innovation in this space, […]
With more than 15 years of experience developing insights-based, integrated marketing campaigns for a diverse set of B2C and B2B clients, Trisha helps clients craft compelling brand narratives, develop strategic media relations campaigns and foster influential partnerships to deliver impactful ROI. I grew up in Bellmore, a small town on the South Shore of Long […]
I then spent most summers and holidays in Texas with my family, but stayed in Colorado until 2017. CEO of Canna Provisions, based in the Berkshires in Lee, Massachusetts, about 300 yards off the first exit in the state when coming from New York. Cannabis has also afforded me the privilege of being close friends […]
Jones Soda is known for its fan-created labels and outrageously colorful craft sodas. “It’s a perfect time to enter the cannabis space,” says Bohb Blair, chief brand officer of Mary Jones Cannabis. Mary Jones will launch next month in California in multiple formats: 12-ounce single-serve glass bottles with 10 mg of THC per bottle; 16-ounce […]
A deluxe outer box unfolds into a three-panel display decorated with bright, surreal imagery and a lyrical essay on the history of the brand. Some 500 gift boxes, priced at $200 each, recently hit select dispensary shelves in Los Angeles, San Francisco and San Diego. “Our goal was to create something premium and modern, but […]
Natalie “Nat” Shaul graduated from Stony Brook University in 2014 and began working in finance in Manhattan. Afterward, she began working at a marketing and advertising company creating digital advertisements for the auto industry. Currently, I am co-founder and vice president of marketing at springbig, the leading marketing platform for cannabis retailers and dispensaries in […]
Laurie Gregory is chief brand and product officer of Skymint Brands, Michigan’s leading vertically integrated cannabis company and the state’s largest medical and recreational license holder. Laurie has held top brand and marketing roles at a number of companies in her career. My parents met and fell in love in San Diego and decided to […]
She’s also launched and run her own apparel brand, and consulted for a fleet of clients before taking the role as marketing director of cannabis retailer Superette. She moved back to Canada with her young family when she joined Superette and is currently back on the West Coast. I’ve spent the last few years of […]
Rick Fitzgerald is co-founder and chief creative officer of Lazy Turtle Group, a creative agency specializing in packaging and brand identity for a number of markets including the cannabis and hemp space. We concentrate on brand development and packaging design for the cannabis, hemp and psychedelic space with a sprinkling of cosmetics, fashion and music. I […]