Cannabis regulations have become less stringent, thanks to the 2018 Farm Bill, which legalized hemp. While some cannabis brands have found a workaround through influencer marketing, Fluent has instead turned its efforts to its email strategy, which has seen a 25% year-over-year increase in spend, according to Os Graziani, creative director at Fluent. For the […]
The nearly 100-year-old legacy magazine also started letting sponsors pay in Bitcoin for ad campaigns, with crypto asset manager Grayscale signing the first deal two weeks ago. Current subscribers will not be asked to switch to the crypto payment options, according to Maya Draisin, svp of progress marketing. “Store of value” is a similar tactic […]
Times believes that, in a market populated with shows like The New York Times’ “The Daily,” there’s an opening for a West Coast perspective. Times spokesperson declined to provide listenership figures for that series, but the show is credited with serving as a test run for the daily news podcast, which will debut its first […]
Times believes that, in a market populated with shows like The New York Times’ “The Daily,” there’s an opening for a West Coast perspective. Times spokesperson declined to provide listenership figures for that series, but the show is credited with serving as a test run for the daily news podcast, which will debut its first […]