‘It’s Easier to Sell a Dream Than Reality’: Inside Canada’s Cannabis Crash – Canadian Business

Jennifer Danyluk moved from small town New Brunswick to Edmonton in 2007, joining nearly 19,000 Maritimers who’d been beckoned by the booming oil economy. The only home Danyluk, her then husband and their two young children could find to rent was shared with another family who had also moved over from across the country. Soon, […]

Cannabis 2022: Why Brands Really Do Matter – CB – Canadian Business

Early products didn’t deliver a consistent experience that consumers could reliably go back for, and strict regulations around marketing made brand-building all but impossible. Now, we are at the beginning of a very intentional, strategic multi-step plan to grow the Valens brands into one of the top portfolios within the adult recreation market. Robson: One […]