Late last week, brand experts advised that Peloton “own the conversation” after the fitness brand appeared to be caught by surprise when a key character on Sex and the City’s HBO Max reboot “And Just Like That…” died following a strenuous workout on a Peloton bike. At the end, a voiceover by Ryan Reynolds, whose agency […]
Maximum Effort, Ryan Reynolds’ ad agency and production company, partnered with internal teams at Kraft Heinz, Aviation Gin , and Jack in the Box to create the new-meets-old experience. A spot for Heinz Ketchup mimics the opening, and the overheated drama, of the classic soap opera “The Days of Our Lives.” “Like ketchup through the […]
Chipotle demonstrates as much in a compelling new ad reminding consumers that their food choices can have downstream consequences. The 2-minute, 20-second animated spot—a sequel to the award-winning 2011 short film “Back to the Start”—features Grammy-winning singer Kacey Musgraves performing a remake of Coldplay’s “Fix You.” The stop-motion animated film follows a farmer who struggles […]
Today, The Washington Post debuts its first-ever national brand campaign. It sets the stage with The Washington Post’s logo, which becomes a keyhole through which unfolds the story of The Afghanistan Papers, investigative journalist Craig Whitlock’s extensive reporting on a collection of 2,000 secret documents on what officials believed went awry with the U.S. In recent years, […]
TikTok is announcing today the global launch of Spark Ads, a native ad format that allows advertisers to use organic user posts as part of their ad campaigns on the app, making it easier to leverage trending content and supplement larger campaigns. Spark Ads also allows marketers to amplify their own organic posts from their […]
In the category of Industry Craft, which honors the talent and skill necessary to deliver a beautifully executed solution to a brand’s problems, executions from Dove’s pandemic-themed “Courage Is Beautiful” campaign took the Grand Prix. During a Cannes Lions de-brief, Industry Craft juror Carol Lambert, creative director at Publicis Dublin, noted that the jury was looking for […]
So much for Day of the Dads! Father’s Day, which falls on June 20, is not expected to attract big spending, according to a recent survey from Numerator. A man who lost his fantasy football league had to spend 24 hours in a Waffle House as his punishment, but could knock an hour off of […]
Barbie is getting another makeover. Barbie has also stood for empowerment and equal opportunity, so sustainability is the next big pillar,” says Lisa McKnight, senior VP and global head of Barbie and dolls at Mattel. Indeed, Barbie has changed its image in recent years from one of unrealistic female tropes to a brand that pushes […]
The weed cultivator and manufacturer, with a reputation as a medical supplier, is aligning its retail properties across the country under one name: Cannabist. Jesse Channon, chief growth officer at Columbia Care, says there is a need for welcoming, inviting spaces for people who are discovering the plant for the first time. As such, the […]
According to the Consumer Brands Association, the 25 largest consumer packaged goods companies have made commitments to increase recyclable content, minimize packaging or reuse material. Early adopters of sustainability have cemented their place in the minds of consumers and continue to reap the rewards in terms of brand awareness. Respondents ranked Burt’s Bees, Toms and […]