States continue to roll out legalization: currently a total of 37 states allow medical use and 18 have legalized adult recreational use with major markets like New Jersey allowing sales this week. Similar to adult industries like alcohol or gambling, cannabis marketing has an extensive set of restrictions; however, the difference is that without a […]
Fresca Mixed, spirit-based, ready to drink cocktails, will hit stores this year as result of a deal announced today by Coca-Cola Co. The arrangement continues the trend of soda and booze makers hooking up to leverage well-known brand names for new products intended to capitalize on growing consumer thirst for options beyond traditional beer and […]
As the season for all things holly and jolly looms closer, brands continue to roll out holiday campaigns aimed at recapturing the warmth after a not-so-merry-and-bright 2020. Orbit Gum and agency ICF Next took a less family-oriented approach to its new knitwear. To put the design’s gum where its mouth is, it also features an […]