FrieslandCampina Ingredients cited data from Mintel and Compare Ethics that show nearly 40% of consumers do not expect companies to be honest about their environmental impact, and 83% are more likely to trust sustainability claims that are verified by a third party.
The second trend centers around “resilience and the power of positive nutrition.” As the world adjusts to post-COVID life and a global cost of living crisis, people are dealing with stress by seeking out a sense of balance to build resilience, according to the company.
FrieslandCampina Ingredients expects the protein market will continue evolving in 2023 and beyond, with food and beverage makers combining animal, plant-based and novel proteins to feed the growing global population and keep up with consumer lifestyles.
The fourth trend is “going for gut health.” It taps into the growing consumer awareness of the gut microbiome’s role in supporting mental health, stress reduction, sleep and more.
The fifth trend focuses on “the era of active ageing.” The world is home to a growing number of older individuals, prompting a shift in emphasis from “healthy ageing” to “active ageing,” according to the company.