“Cannabis, its history, and the social drivers behind legalization, all seem more connected to what Gen Z cares about.
Winston Peki, the editor of herbonaut.com, told TFI there are likely multiple reasons why Gen Zers are often opting for cannabis over alcohol.
Technomic surveyed 2,000 total adults aged 21-plus, half of them Gen Z and half Millennials .
Most such marijuana consumption occurs at home, but 38% of Gen Zers said they would visit a marijuana lounge or club to enjoy cannabis products, Restaurant Business noted.
“The cannabis trend will continue and, yes, it will eat up some of the profits of the alcohol industry,” Peki said.