Customers enter the store through a sort of classic diner-meets-candy shop, completing their ID check in an old custom photo booth.
Boasting the world’s largest cannabis menu with guests able to choose from a huge dineresque menu emblazoned on the wall, Superette fuses the fun-loving world of weed with fashion and culture, other design elements including a Superette Poutine Phone that goes through local street food restaurant Banditos and includes a secret menu item.
“From vintage diner to house of mirrors, this customer journey will be unlike any other.” Quirky and inspired, Superette Ottawa is a truly unforgettable experience, and a reference point for other brands from many sectors.
Truth is, some Gen Z kids might never have got to meet these passages of text in their original form.
Food, travel and sublime photography collide in Camper Food & Stories, a stunning 240-page book written by chef and food stylist, Els Sirejacob, with sumptuous imagery coming courtesy of food photographer, Bram Debaenst.