She’s also launched and run her own apparel brand, and consulted for a fleet of clients before taking the role as marketing director of cannabis retailer Superette.
She moved back to Canada with her young family when she joined Superette and is currently back on the West Coast.
I’ve spent the last few years of my career weaving between the cannabis and fashion worlds, working with everyone from independent designers to cannabis brands and publications.
I grew up on the West Coast in Canada, splitting my time between Victoria and Vancouver in British Columbia.
Coming back to Canada was always in the plan, as my husband and I both grew up on Vancouver Island on the West Coast.
Growing up, it wasn’t exactly rare to hear your friends’ parents grew weed or to smell cannabis walking along any street.
Since my teens, I’ve used cannabis to cope with nausea-inducing headaches—and as of late, the stresses of motherhood and general adulting.
When I’m in the U.S., I can’t get enough of the Pure Beauty mini pre-rolls or Rose Los Angeles Turkish delights.
Since returning to Canada, I love the minty Kolab CBD and Superette’s Jumping Jack vape.
Publishing content on the largest social media platforms is always tricky, as their community guidelines aren’t in tune with Canada’s current legal landscape.
Across Canada, each province has a different yet madly frustrating set of rules and regulations around what you can and cannot sell or market in a legal cannabis retailer.
Superette has been trying to find ways to share our resources and knowledge in the legal recreational market and support the Black and indigenous communities who have been disproportionately affected by systemic racism.
Podcasts have been one of my favorite ways to consume information these days, and this is the first time they’ve partnered with another brand to create original content.
It’s hard to choose just one person, but I’ve been influenced by a number of womxn activating change in different segments of the industry.
We’re taking the business in a myriad of different directions, and the sky’s the limit in where we can go.
Higher Calling is a weekly series, publishing on Thursdays, where we chat with folks in the cannabis industry about their personal history and taste in cannabis and the future of cannabis marketing.