Speaking Spanglish: How to Reach America’s $1.7 Trillion Latino Consumer Market – WTTW News

Latinos now make up 19% of the country’s population, and half of them are under age 29. And while America’s Latinos spend an estimated $1.7 trillion annually, the Hispanic Marketing Council says only 6% of overall industry investment is spent targeting the Latino community.

“Latinos aren’t a monolith.

“We are entering an era of transparency … for this younger, very multicultural cohort,” said Godinez.

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