SoFi CEO Dives Deeper Into Crypto With Bitcoin, Ethereum Rewards

From AI-enabled robo-investing to the implications for retail of a cashless world to the impact on monetary policy if and when governments move to digital tender, technological innovation is rapidly changing our relationship to money, creating major new opportunities but also creating poorly understood risks.

Starting Thursday, SoFi clients can apply their 2% cash-back rewards toward the two cryptocurrencies, Chief Executive Officer Anthony Noto said in a phone interview.

SoFi’s clients are typically able to use rewards for offerings that improve their financial health or introduce them to new features on the site, such as signing up for credit-score monitoring or sending money to friends through the app.

said this week it was pairing with Gemini, the digital-asset exchange run by Cameron and Tyler Winklevoss, while Visa Inc.

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