Led by David Ray, the current General Manager for Digital Platforms at WooliesX, the local arm will be a wholly owned and operated team of Community, Engineering and Sales staff, as confirmed to Which-50.
In terms of the social media brands, Reddit joins a long line of tech titans already established in the local market.
Reddit says it already has the support of media agencies, with Australian born, NYC-based US Chief Digital Officer Joshua Lowcock coming out in support of the platform.