A big chunk of that market belongs to agencies that are part of a corporation or franchise system.
It’s this segment of independent agencies that’s currently in the midst of massive change, according to Kaushal, who in 2019 launched the Independent Home Care Alliance .
An example of that idea, Kaushal’s Brentwood, Tennessee-based Senior Solutions has a census of 1,000 to 1,200 home care clients at its peak.
HouseWorks is another example of how independent home care providers of today are changing.
“When you penetrate a market, you have the ability to seize a lot of different opportunities,” she said at the Home Care Conference.
Senior Solutions and HouseWorks each reflect how more independent home care operators are becoming larger – and more sophisticated.
Apart from Senior Solutions and HouseWorks, some rapidly growing independent home care organizations include Family Resource Home Care, Arosa and several others.
For years, home care companies like Seniors Solutions and HouseWorks have been viewed as innovation hubs.
“I would say we’re known as innovators,” Cohen said.
But to maintain its forward-looking approach, Senior Solutions has been working to innovate on basic “blocking and tackling,” he added.
In 2021, 849 providers representing 1,924 total locations participated in the Benchmarking Study.
“I’ve been really interested to see some of the corporates get into the mix,” Kaushal said.
Looking ahead, HouseWorks is looking to keep its spirit of innovation alive by doubling down on its unique service mix and technology, building upon its 2020 investments into eCaring.
Meanwhile, Seniors Solutions also plans to continue investing in technology, especially solutions that improve operational efficiency.
When Robert’s not covering the latest in home health care news, you can likely find him rooting for the White Sox or roaming his neighborhood streets playing Pokemon Go.