Subbu was previously head of mid-market for SAP India, where he built a customer-centric, partner-first business.
Today, SAP’s APJ channel consists of over 2,000 partners across all market units and lines of business. Last September, IDC figures revealed SAP led the way in the 2020 global enterprise applications market as the vendor making the most revenue at US$18.1 billion, yet only making up 7.5 per cent of the total market.