“I had expected that cannabis companies were unlikely to fully adhere to existing guidelines,” says lead author Megan Moreno, MD, MSEd., MPH, division chief of general pediatrics and adolescent medicine at the University of Wisconsin-Madison.
Despite being prohibited, discounts or promotions were found in approximately 35 percent of all posts.
So while regulation did not guarantee compliance, it seemed to have an impact on how often companies shared content that may or may not be restricted.