Rauw Alejandro Draws a Fresh Blueprint for Spanish-Language Pop

As the Puerto Rican singer mourns the departure of a lover, the producer Tainy blends rivulets of synths and delicate percussion, allowing them to bleed into a hiss of hot air.

The 28-year-old artist has quietly emerged as a musical renegade, even as he’s maintained a commanding presence in the upper echelons of Latin pop.

“Vice Versa,” which follows last year’s “Afrodisíaco,” elaborates on that vision, embracing melody and an unflinching desire to implode the traditional structures of pop and reggaeton.

It included requisite features from reggaeton and trap heavy hitters like J Balvin and Anuel AA, necessary for any newcomer hoping to establish his relevance.

Alejandro draws on elements of club culture on the album’s other songs, too: “Cosa guapa” — produced by Eydren Con El Ritmo, Mr. NaisGai, El Zorro, Kenobi and Caleb Calloway — opens as a not-quite-dancehall elegy for a former flame, but transforms into vengeful deep house, pierced by eerie sirens and the liquid groove of a four-on-the-floor rhythm.

“Brazilera,” which features the Rio de Janeiro-born superstar Anitta, is a delicious romp into baile funk, the familiar boom-cha-cha-cha-cha of the genre slowing to a reggaeton tempo about halfway through, only to accelerate back into its original lightning speed seconds later.

Much of the mainstream music topping the Billboard Latin charts today falls into predictable templates, diluting the most dynamic elements of reggaeton into a pop format — a reality that has produced much-needed critiques surrounding the genre’s whitewashing.

Alejandro’s experimentation isn’t always successful, though: “Nubes” is saccharine pop-reggaeton engineered to be a radio hit, while “Tengo un pal” is anodyne trap-pop that leans a little too heavily on facsimiles of Travis Scott ad-libs.

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