“I was in the supermarket with my mother and I was like, ‘Hold up, hold up — what the hell is that?’ ” Seinfeld, 67, enthusiastically recalled in the bit.
Seinfeld, who co-wrote the film with Spike Feresten and Barry Marder, explained that the project came to fruition during the coronavirus pandemic.
While Seinfeld apparently kept busy cooking up the Pop-Tart project during the COVID-19 crisis, he — like many other stand-up comics — was sidelined from doing stage work during that time.
“It’s one of the few things that really can change how you feel and give you a little bit of real relief.