The majority of Japanese citizens are unvaccinated against the virus and most wish the Olympics weren’t taking place this summer.
If you miss anything, it won’t be NBC’s fault.
While the International Olympic Committee gave the go-ahead for the Games, it’s hard to fathom that NBC Universal, which is paying $7.75 billion to broadcast the Olympics between 2022 and 2032, didn’t make its voice heard.
A recent survey suggested there’s not a great deal of public interest leading into the games.
NBC considers anticipation levels relatively meaningless before Olympians get into the starting blocks.
That’s a technicality, since the Olympic Broadcasting Service, which provides the video and audio feeds of events that NBC will use, is working to “create …
NBC’s prime-time coverage will almost exclusively be devoted to swimming and diving, track and field, gymnastics and beach volleyball, as it has in the past.
That lack of variety is less a point of contention than it used to be, since there are other outlets for competition.
NBC Universal announced just before the pandemic shutdown in March 2020 that it had sold a record $1.25 billion in advertising time for the games, then scheduled for four months later.
Customers can get it for free, or there are $5 and $10 options with fewer ads and more content.