Buy a new pickup truck, run a marathon, transform the family basement into a man cave, express a sudden interest in personal fashion, daydream about being taller, younger and more handsome.
Mosher also worked his way back from his injuries to build a thriving landscaping and design business in the Whistler area, which funded his para-snowboarding adventures.
“I had what I call a lifestyle business for 20 years, and now I have an exponential-opportunity business, and I really want to prove to myself that I can do it, too,” said the now 49-year-old chief of business development at B.C.
Rather, what studies and user testimony suggest — and experts universally agree more studies are required — is that CBD-enriched chocolate bars, oils, drinks, bath salts, creams, capsules, vape cartridges and other products currently sold at government-licensed cannabis stores could help ease an individuals’ aches and pains, relieve anxiety and function as a sleep aid.
They are trying to elbow their way into the health-and-wellness space with a plant-based, non-psychoactive, anti-inflammatory potential wonder drug that comes packaged as a chocolate bar and isn’t cooked up in a Big Pharma lab, but harvested from farms in British Columbia and Ontario.
Fans, including Mosher, who doesn’t smoke weed but uses cannabidiols to increase his range of “movement,” believe the market for CBD products is primed to explode to an order of magnitude far greater than the $4 billion in annual retail cannabis sales Canadians are currently ringing up some three years after legalization.
That guy, achy though he may be, probably isn’t going to dash down to the local, fully licensed “regulated” cannabis dispensary to browse for a pound of CBD-infused bath salts.
As it stands now, he isn’t buying enough, at least not in the regulated marketplace, and it isn’t for lack of demand.
That money was then poured back into the business to expand its hemp supply network, and build both a $1.8-million “belt dryer” to enhance efficiency and a quality-assurance lab, all in anticipation of the CBD market going gangbusters.
One gets you high and one doesn’t, but the government believes they should be regulated the same way.
Remember him? He was temporarily stripped of his prize after testing positive for marijuana, sparking an international incident and a 15-minute run of global fame that landed him, among other places, on The Tonight Show with Jay Leno.
On a recent afternoon, Rebagliati was found working away at the newly licensed Green Mountain Health Alliance’s greenhouse, helping prep the facility for its inbound marijuana plants, which are to be organically grown.
The two haven’t talked in about 18 months, but they speak a similar language about how legalization was a giant step in the right direction, and both agree there is more work to be done.
On that note, Mosher had a plane to catch, meetings to Zoom into and a health-and-wellness revolution to launch.
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