Morning can mean different wakeup times for different people and Shake Shack – Get Shake Shack, Inc.
The New York City-based burger and frozen custard joint started off the year by releasing two new shake flavors.
While not directly referencing marijuana, the name “Wake And Shake” can be seen as a riff on the cannabis community’s term “wake and bake” — smoking marijuana first thing in the morning.
While the burger company does have some locations in California and other western states, it is still considered to be the East Coast competitor of the In-N-Out burger.
While its shares are down more than 25% in the last six months, Shake Shack has been on a rapid expansion plan — in December, CEO Randy Garutti announced plans to open 45-50 restaurants in the U.S.
As the pandemic brought with it demand for faster pick-up and delivery options, the company has also recently experimented with restaurants only offering drive-thru.