Fifty percent of new consumers are indulging in cannabis five or more days per week while 22% of new consumers are using multiple times per day.
Culled from the newly published “U.S.
For instance, 59% of cannabis consumers in Michigan were women, but, interestingly enough, in the blue state of California, it’s 43%.
Jamie Schau, senior insights manager at Brightfield Group, said the expanded, gender-balanced demographics of cannabis usage is showing normalization, increase in popularity and diversity.
As for federal legalization, the study found that even though considerable momentum has picked up in this area after the Democratic party gained control of the presidency and Congress in the 2020 election, the process will continue to be incremental.
In 2019, the SAFE Banking Act passed in the House of Representatives only to languish in the then Republican-controlled Senate.
While legislators play catch up with legalization, Americans are showing they’re ripe and ready for it as consumption expands.
I’m the author of “Great Producers: Visionaries of the American Theater,” published by Allworth Press/Skyhorse in August 2008; “An Epiphany in Lilacs: In the Aftermath of the Camps,” originally published by Mazo Publishers in January 2017; and “Sentenced to Shakespeare,” a contemporary young adult/crossover novel published by Sunbury Press/Milford House Press in 2019.