“The insights we gain from Barbie’s open dialogue with parents is essential to our evolution, and the My First Barbie line is a perfect example of this approach in action,” Lisa McKnight, Mattel’s executive vice president and global head of Barbie and dolls said in the news release.
My First Barbie is about 13.5 inches tall which is about two inches taller than the traditional Barbie, according to The Associated Press.
“The launch of My First Barbie was born from insights we gained from parents, as we are always talking to families about what they are looking for to best suit their needs,” Tasja Kirkwood, Mattel’s vice president of global consumer insights, said in the news release.
By using this website, you accept the terms of our Visitor Agreement and Privacy Policy, and understand your options regarding Ad Choices.