Natalie “Nat” Shaul graduated from Stony Brook University in 2014 and began working in finance in Manhattan.
Afterward, she began working at a marketing and advertising company creating digital advertisements for the auto industry.
Currently, I am co-founder and vice president of marketing at springbig, the leading marketing platform for cannabis retailers and dispensaries in the United States and Canada.
So, after years of experience servicing traditional small businesses, we saw tremendous opportunity in the underserved cannabis industry and decided to bring advanced loyalty programs and an essential marketing tool to cannabis dispensaries and brands.
While the cannabis industry has reached momentous milestones, we are still in the process of putting stakes in the ground as each state’s laws and regulations differ and are ever-changing—growing pains each and every medical and adult-use market faces each and every day.
At springbig, our goal is to help our clients increase retention, boost revenue, build customer loyalty, and create and execute smarter marketing campaigns through SMS text messaging service.
Higher Calling is a weekly series, publishing on Thursdays, where we chat with folks in the cannabis industry about their personal history and taste in cannabis and the future of cannabis marketing.