With more than 15 years of experience developing insights-based, integrated marketing campaigns for a diverse set of B2C and B2B clients, Trisha helps clients craft compelling brand narratives, develop strategic media relations campaigns and foster influential partnerships to deliver impactful ROI.
I grew up in Bellmore, a small town on the South Shore of Long Island.
It was then that I saw the positive impact the plant has had on consumers’ physical and mental health, and how it has helped state economies by increasing tax revenue and job creation.
They have both THC and CBD versions of their signature infused Turkish Delights and have even partnered with Michelin-starred chef Dominique Crenn.
The current dispensary model is extremely inefficient because the majority of products on dispensary shelves are white labeled, so if you aren’t a brand that is associated with a dispensary, it is really difficult to get exposure.
Not long ago, the only edibles you could find were brownies and gummies, but as the industry becomes more widely accepted, it is inviting a wide array of creatives who can put their spin on products.
I also have been excited to see how the branding continues to evolve as it plays an integral role in elevating the category.
While there are so many nonprofits that are doing amazing things to fine-tune this industry, I really appreciate the work that the Last Prisoner Project is doing.
Backed by Everscore’s cannabis marketplace and first-of-its-kind technology capabilities, NACA will leverage the resources and resourcefulness of Native Americans for all aspects of the industry, from cultivation and processing to logistics and marketing.
At N6A, we pride ourselves on being an outcomes-focused agency, so we went into this project with the goal to bring NACA to market and increase the founders’ overall share-of-voice on topics such as DEI, indigenous farming, and state legislature that pertains to both of those topics.
We are based in New York City, so it is hard not to pay attention to the great work that Sasha Perelman and Elizabeth Santana have done with The Stone Age immersive cannabis exhibit.
In order to normalize and grow this industry, there needs to be a big push towards education, and I think cannabis reporters play a big role in those efforts.
Higher Calling is a weekly series, publishing on Thursdays, where we chat with folks in the cannabis industry about their personal history and taste in cannabis and the future of cannabis marketing.