Both MSC and Costa market their cruises across Europe as do the North American brands that dedicate ships to Europe during the summer months, while the other large European cruise lines tend to be national brands, such as AIDA, TUI and Phoenix Reisen in Germany, and Cunard, Fred.
Combined the European Carnival Corporation brands will be able to carry more than four million passengers in Europe in 2022, compared to three million for MSC and about one million for the TUI Group, that is, TUI Cruises, Marella and Hapag-Lloyd.