But the company is bringing more than just its products to the Missouri market – Doug Mars says Monarch is bringing purpose.
Louis, Monarch is owned and operated by a team of locals with a combined 70+ years of experience in legacy beer leadership and craft brewing.
Mars says that’s where the name Monarch comes from.
More recently, Mars served as the general manager of a high-producing independent craft brewery, and was an early cannabis business entrepreneur, managing the first licensed medical retail dispensary in the state of Illinois.
That includes being early adopters of leading beverage technology for innovation, being effective beverage decision makers informed by the best data and insights, and being known for advancing strong, individualized retail partnerships within complex beverage distribution models,” Mars explained.
In addition to Mars, Monarch’s Chief Executive Officer, Corey Christanell, also brings a wealth of knowledge to the company.
“A medical cannabis consumer needs medicine throughout the day – Society is how we can arm them with beverage and become more of a social experience for that consumer.” The brand motto for Society, ‘be good.
In addition to a sprawling list of career accomplishments and experience that lend credence to Monarch’s position in the cannabis industry, Mars says the company is here for more than another business opportunity.
Mars’ passion for the plant makes him the perfect ambassador, a cancer survivor who found relief with the use of cannabis – Mars knows first hand the positives of patient use, as well as the negative stigma that can be attached to therapeutic use.
It’s that purpose that Mars refers to so often that seeps into everything throughout Monarch.
As an extension of that, Monarch has a formal social impact initiative called Support A Purpose.
“When people purchase Monarch-made cannabis products featuring the Support a Purpose logo, a portion of their purchase will be donated to the Support A Purpose initiative.