Former heavyweight boxing champion Mike Tyson is bringing his cannabis brand to Michigan through an exclusive partnership with vertically integrated operator Common Citizen, which will offer the Tyson 2.0 line at its licensed dispensaries statewide.
“Bringing Tyson 2.0 products to Michigan with a partner like Common Citizen upholds our promise to share the many wellness benefits of this powerful plant to those who need it most,” said Mike Tyson, chief brand officer for Tyson 2.0.
Tyson 2.0 launched in October 2021, first offering pre-rolls and cannabis flower in one-eighth jars in California through a partnership with Columbia Care, one of the nation’s largest cannabis producers and retailers with licenses in 18 US jurisdictions.
In Michigan, consumers will be the first in the nation to experience two of Tyson’s favorite specialty cannabis strains, “Knockout OG” and “Pound for Pound Cake” in one-eighth jars of flower and one-gram pre-rolls.
“Common Citizen is excited to partner with a living legend like Mike Tyson, who shares our passion for promoting the many benefits provided by cannabis and our mission to unite people through the positive power of cannabis,” said Michael Elias, Common Citizen CEO.
Common Citizen is a privately owned and operated company, focusing on cannabis cultivation, processing, retail sales and wholesale distribution for both the medical and adult-use market in Michigan.
In 2017, he launched a line of cannabis products called Tyson’s Ranch and planned to open a 40-acre cannabis ranch in Southern California under the same name.
“Tyson Ranch failed due to bad management and just lack of cannabis knowledge,” Wilks told Westword in November.
Additionally, a deal with Stündenglass will create the Tyson 2.0 x Stündenglass Gravity Hookah, a contactless smoke delivery system featuring a patented design and packaged in a transportable, craft storage box, while a partnership with G Pen will produce the Tyson 2.0 x G Pen Dash, an innovative personal vaporizer.