“I just wanna say on behalf of myself and my partners, our intention was never to offend or hurt a culture and hoped to celebrate and shine a positive light on,” Jordan, 34, wrote in a statement on his Instagram story Monday.
The brand is named after the annual celebration of Caribbean heritage that signals the beginning of Carnival and has ties to emancipation from slavery originating in Trinidad and Tobago.
Jordan’s isn’t the only celebrity brand to come under fire as of late for cultural appropriation: Kendall Jenner was criticized earlier this year for her tequila brand, which she promoted with a photoshoot in Jalisco, Mexico, swapping her high-fashion gowns for jeans, an oversize button-up resembling a Mexican shawl, and accessorizing with a sombrero, cowboy boots and pigtails.