She’s Head of Product at Backbone, a fully customizable supply-chain management platform, tracking production, compliance, COGS, yields, and audit reporting data in real time.
Drawing from a background as a software engineer at QuickBooks and Product Management at Sage Intacct, Erika brings expertise in financial systems, accounting, and inventory to the needs of mid-tier enterprise customers.
Cannabis has some really interesting and unique issues I haven’t encountered before, so it’s been a fun journey to learn about it and try to work through solutions.
ET: In the early days at Intuit, we were focused on solving customer problems. We spent time doing “follow me homes” where we would go to our customer’s office to observe them and learn what pain points they had, so we could make software that would actually make their lives easier.
If you’re getting into cannabis, or even have been around for a while, reach out and you’ll find some incredible women there to lend a hand.
The Green Market Report focuses on the financial news of the rapidly growing cannabis industry.