The new products represent an expansion of the toy company’s sustainable offerings, according to a statement from Mattel.
To reach this status, the Mega brand purchased carbon offsets from the Darkwood Forests Conservation project in Canada.
In addition to being carbon neutral, the Green Town toys are also created mostly from plant-based materials, rather than plastic derived from fossil fuels, said Mattel.
Mattel’s other new sustainable offering is the Matchbox Tesla Roadster — its first die-cast vehicle made from 99% recycled materials.