Mattel’s PlayBack initiative mirrors Lego’s Replay program by giving parents free shipping labels they can use to ship old toys back to Mattel.
Unlike the Lego program, which cleans old Lego bricks and donates them to schools and other charities for kids, Mattel will sort the toys and process them for recycling.
The Playback program initially will be available in the United States and Canada.
parents responded enthusiastically when Lego began offering free shipping labels to return Lego bricks in fall of 2019.
It has released a number of toys made from bio-based plastics, including blocks and stacking rings under the Fisher-Price brand, and three Mega Bloks sets.
I have reported on retail bankruptcies, including Toys R Us and A&P; retail launches and turnarounds, and the phenomenon known as Paramus, N.J., which has more retail square footage per capita than any other suburban zip code in the country.