Mars Wrigley, a subsidiary of Mars Inc.
In court filings, Mars seeks damages and asks the court to place a permanent injunction on Zkittlez sales and hand over the products or merchandise using the marks.
“As a brand owner what can you do? You’re diligent in moving swiftly to enforce.
“Mars and other food and beverage brands, they tend to market to people of all ages, particularly candy.
While Zkittlez, which is not candy but cannabis flower, would not be mistaken for a sweet treat, DeFilippis said that famous marks may be protected even when the products aren’t similar.
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